This Actress’s Unconventional Business is a Huge Hit—Find Out What She’s Selling

Bollywood stars are not just known for their acting chops; many of them are making waves in the business world too. While some actresses venture into children's clothing, jewelry stores, or the restaurant industry, one star has taken a bold step into a unique niche—adult toys.

Sunny Leone’s Unique Business Venture

Sunny Leone, who transitioned from the adult film industry to become a successful Bollywood actress, is also a savvy entrepreneur. Since 2012, she has been running an online adult store offering a wide range of products, including adult toys, partywear, swimwear, lifestyle accessories, and even her exclusive line of perfumes and cosmetics under the brand "Lust."

Brand Ambassador for ImBesharam

Sunny Leone is also the face of ImBesharam, a brand specializing in adult products like sex toys, BDSM accessories, erotic books, and sexy lingerie. These items, often unavailable in traditional Indian markets, are highly sought after in metropolitan areas like Delhi and Mumbai.

The store caters to a variety of customers, including Bollywood celebrities and professionals, with products cleverly designed to blend in—like lipstick and hairbrushes that double as discreet adult items.

Sunny Leone’s venture is breaking barriers, normalizing conversations about intimacy, and paving the way for a bold new business model in India.