Filmmaker Nitesh Tiwari and producer Namit Malhotra are leaving no stone unturned to ensure their upcoming film, *Ramayana*, creates history at the box office. According to the latest reports emerging from the industry, this Ranbir Kapoor-starrer is poised to generate staggering revenue even before it hits theaters worldwide.
This grand mythological epic has already generated an immense buzz within trade circles. If industry chatter is to be believed, the filmmakers are gearing up to finalize what could be the biggest and most record-breaking deal to date for the film's theatrical distribution and digital streaming rights.
According to a report by *Variety India*, producer Namit Malhotra is currently in talks with several industry stalwarts regarding the domestic distribution of this two-part film. The most talked-about topic within the trade market is the fact that the filmmakers have demanded a colossal sum of ₹450 crore solely for the film's Hindi theatrical distribution rights.
Trade experts believe that even if this deal is finalized within the range of ₹300 to ₹400 crore, it would still set a new record in the history of Indian cinema. It is evident that, even before its big-screen debut, the film has already set the stage to create a massive sensation at the box office.
For the sake of comparison, the current record for the largest theatrical distribution deal in Hindi cinema is held by Shah Rukh Khan's upcoming film, *King*. According to reports, the all-India distribution rights for *King* were acquired for approximately ₹250 crore. Viewed in this context, the demand of ₹450 crore for *Ramayana* is truly astounding.
The potential earnings are not limited to theaters alone; the filmmakers are also aiming to generate massive revenue from the film's digital and satellite rights. Rumors are rife in film circles that Netflix made a massive offer of a staggering ₹700 crore to the filmmakers for the combined streaming rights to both parts of the film; however, producer Namit Malhotra turned down even this colossal offer.
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