Apart from cricket, Virat Kohli's biggest source of income is endorsement. From where Kohli earns crores of rupees every month. His form may have been up and down in recent times but there has been no decline in brand value. Virat recently got an offer of an endorsement deal of Rs 300 crore but this batsman has turned it down. Virat had an 8-year deal with German sportswear company Puma which is now over. In 2017, Puma signed a deal of Rs 110 crore with Virat which is over in 2025. This company had offered crores to Virat to extend the contract but Kohli has refused to extend the deal.

Virat Kohli is currently playing for Royal Challengers Bangalore in the IPL. According to the report, Virat Kohli has made up his mind to start a new journey, so he turned down such a huge deal. Virat is going to sign a deal with a new company Agilitas. Abhishek Ganguly, former MD of Puma India and South-East Asia has started Agilitas. Ganguly launched this company in the year 2023. Virat Kohli is now preparing to start a partnership with him.

Virat is going to invest in Agilitas company.
The report also claimed that Virat Kohli himself is going to invest money in Agilitas company. Kohli will officially announce the new deal with Agilitas within the next few days amid IPL. According to a Mint report, the main reason for Kohli's association with Agilitas is to grow his lifestyle brand One8, which launched in 2017. Sources said that Agilitas will take advantage of the cricket star's popularity to open more stores and expand abroad, as well as distribute and scale the One8 brand. However, neither Agilitas nor Virat Kohli have confirmed their collaboration yet.

Virat Kohli charges 5 to 10 crores from brand endorsements.
One of the fittest cricketers in the world, Virat Kohli has a net worth of crores. Apart from cricket, he has invested in many companies. He also earns a lot from various business ventures. His major sources of income are cricket, brand endorsements, and business investments. Virat Kohli charges 5 to 10 crores for a brand endorsement. Kohli's total net worth is $127 million (about ₹1046 crores).

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