Nowadays, creating content on YouTube and earning from it has become everyone's dream. But it is not as easy as it looks. Recently, a YouTuber named Nalini Unagar shut down her cooking YouTube channel after running it for about 3 years. She said that she did not get success after such a long journey. She had invested about Rs 8 lakh on her channel but was not earning. Nalini also sold her video-making equipment with a heavy heart. Many people like Nalini started a cooking channel on YouTube, and invested lakhs of rupees, but did not get success. There may be many reasons for a YouTube channel not working, but the right strategy and patience are most needed to create a successful YouTube channel.

If you are also thinking of starting a cooking channel, then first of all it is important to understand how to create it correctly and what mistakes should be avoided. Let us know...

1. First of all decide your niche

Cooking is a big category in itself, but in this too you have to choose a specific direction (niche). This will make your channel look more focused and attractive. You can choose any one of these. You can choose the category of your channel in which you have to create content such as veg, non-veg, vegan, dessert, cake, or salad. Apart from this, you can also select the style of cooking, such as homemade cooking, street-style cooking, or village-style cooking.

2. Gather the necessary items for video recording

In the beginning, you do not need an expensive setup. You should have a good smartphone, tripod, and mic. You can shoot with your smartphone. At the same time, a good tripod is easily available in the market for Rs 300-1500. A good quality mic is available for Rs 700-1000. Choose a clean and beautiful corner of the kitchen, where you will shoot the video. Pay attention to the lighting so that everything is visible in the video.

3. Record and edit the video

Be confident while recording. Set the camera at the right angle so that both the cooking process and your presentation are visible clearly. To make the video attractive, you can use editing apps like Kinemaster, Inshot, Youcut, or VN. Keep in mind that longer videos are more beneficial for monetization.

4. Create a channel on YouTube and upload the video

When the video is ready, now it is time to create a YouTube channel. Sign in to YouTube using your Gmail ID and think of a channel name that matches your content. While uploading the video, use the right title, detailed description, and related tags. Work hard on these three things, as it helps in reaching your video to more and more people. Also, pay special attention to the thumbnail. It should be such that the audience cannot stop themselves from clicking on it.

5. How to monetize?

Now the question arises of how to start earning from the channel. For monetization on YouTube, you have to fulfill some criteria. Your channel should have at least 1000 subscribers and 4000 hours of watch time. If you make shorts, then 10 million views are required in 90 days. Only after achieving this target, you can apply for monetization.

6. What mistakes should be avoided?

Follow the Community Guidelines.

Make the first 30 seconds attractive so that the audience stays connected.

Keep updating your content with trends.

Upload videos regularly.

Do not let the audio quality of the video deteriorate.

Let the channel grow organically, avoid fake promotion and Sub4Sub.

Upload videos in the right category.

Take care of SEO. Be sure to use keywords and tags related to the subject of the video.