You must remember that, before the advent of OTT platforms, all the members of the house used to sit together and watch a movie or serial coming on TV. It was a kind of family bonding time. But as internet access became easier and the dominance of OTT platforms started increasing, the trend of watching TV together started decreasing.

But now it is slowly starting again, and its method has changed a bit. Because now Netflix Parents have come into the picture. Now you must be wondering who are these Netflix parents? Let's know who is being called Netflix parents and why this trend is increasing.

Who are Netflix's parents?

These are those parents aged 30 to 50+ who are not afraid of technology, but use it according to their needs. These are the parents who used to forward viral messages on WhatsApp, post on Facebook, and are now watching web series on OTT platforms.

Earlier, these parents used to watch only soap operas or movies on TV, but now they are also watching new movies and web series coming on OTT platforms with great interest. Earlier, they had to watch only what came on TV. But now they are watching web series and movies from all over the world with dubbed versions or subtitles. However, this trend of Netflix parents is not increasing suddenly, but is increasing rapidly due to many reasons.

Why is this trend increasing?
Easier access than ever
Earlier, the content on TV was limited - some channels and some shows. But now there is content for every mood and taste on OTT platforms. Be it a slow romantic story or a fast-paced crime thriller, there is something for everyone.

Apart from this, access to OTT platforms has become very easy due to smart TVs and mobiles. Along with this, cheap subscription plans have also made it more popular. Nowadays, the reels and shorts of new films and web series going viral on social media also inspire parents to watch new series.

Use of free time

Children have grown up and separated or are busy with jobs/studies, so parents now have more free time. Earlier, this time was spent on TV or social media, but now watching web series on OTT platforms has become their new habit. Therefore, parents spend more time watching new films or web series.

Language is no longer a barrier.

Earlier, if a South Indian film or Korean drama had to be watched, parents used to leave it due to the language. But now, due to subtitles and dubbing, they can easily watch content in any language. Options are available in many languages on OTT platforms. According to a survey report, 72% of Indian viewers like to watch content in languages they do not know, but understand with the help of subtitles.

Content is now relatable.
Earlier TV shows used to have over-the-top melodrama or suspenseful stories. But today's OTT shows are showing realistic stories, which people can relate to more.

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