Under-Eye Blush: Until a few years ago, contouring dominated the makeup scene, but blush has now taken its place. The latest trend suggests applying blush not just to the cheeks, but also under the eyes. This is an excellent option for those who prefer minimal makeup, as under-eye blush instantly creates a healthy, fresh look.
What is the Under-Eye Blush Trend?
With under-eye blush, the product is applied directly beneath the eyes and on the upper part of the cheekbones. This placement highlights the center of the face and creates a natural, flushed effect. While it might seem unusual or over-the-top at first, proper blending results in a soft, beautiful finish.
A Growing Favorite
Styles like the "no-makeup look," "soft glam," and "natural beauty" are currently trending, making under-eye blush a perfect choice. Experts note that applying blush with the right technique and a light touch can give you a glowing look without much effort. Best of all, it brightens and lifts the face without requiring excessive product—making it ideal for camera-ready looks.
Natural Effect
Under-eye blush visually lifts the face. Applying it in an upward motion draws attention to the eyes. It is an excellent choice for mature women, as it adds warmth to the complexion and brightens the eye area. It also mimics the look of natural blood flow, giving the face an energized appearance.
How to Apply
Start by applying a light base and concealer if needed. Next, place a small dot of cream or liquid blush on the upper part of your cheekbone. Blend gently using an upward and outward motion. For the best results, keep the rest of your makeup minimal.
Less is More
Beauty and makeup artist Deepika Saha advises taking a few precautions when applying under-eye blush. If you have dark circles or pigmentation, apply a light concealer. Opt for a cream or liquid blush instead of powder, as powder can look heavy or unnatural. Apply small dots and blend upwards and outwards; do not apply the product directly onto the dark circles. Avoid using too much product. Choose a light, natural shade that matches your skin tone. Finally, check the look in natural light.
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